Home services / Self-initiated concept
RIVERSTONE PLUMBING
Good service. Easy to reach.
01 / The challenge
Good service.
Easy to reach.
A fictional plumbing business needs to be easy to contact when a homeowner is comparing local options. The website should explain the services and coverage clearly without making unverified emergency-response promises.
RIVERSTONE PLUMBING
Good service.
Easy to reach.
LESS SEARCHING.
MORE SORTED.
02 / The creative concept
CHARACTER.
WITH A CLEAR
PURPOSE.
Deep blue-green, practical typography, and a simple route to contact create a dependable visual presence. The design puts service information before decorative distractions.
03 / The marketing strategy
MAKE THE
NEXT STEP
MAKE SENSE.
Organize the website by real customer needs, connect each campaign to a relevant landing page, and define inquiry measurement. Service-area content would be based on confirmed coverage rather than copied location pages.
04 / The design direction
THE DETAILS
DO THE WORK.
The homepage prototype pairs a clear service message with prominent contact actions. Individual service pages answer common questions and set expectations before the inquiry form.
05 / Proposed deliverables
- Website redesign direction
- Service and service-area page concepts
- Estimate inquiry prototype
- Google Ads campaign structure
- Conversion measurement checklist
06 / Intended outcome
A CLEARER
WAY FORWARD.
The proposed outcome is a clearer route from a local search to a relevant inquiry. The company is fictional, and the concept makes no claims about lead volume, response time, or campaign performance.
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