Barbershop / Self-initiated concept
NORTHLINE BARBER CO.
A sharp cut. A clear identity.
01 / The challenge
A sharp cut.
A clear identity.
A fictional independent barbershop wants a recognizable identity and an easier route to a chair. Its digital presence should communicate the craft without relying on a wall of generic haircut photos.
NORTHLINE BARBER CO.
A sharp cut.
A clear identity.
GOOD CUTS.
NO FUSS.
02 / The creative concept
CHARACTER.
WITH A CLEAR
PURPOSE.
Black-and-white photography, confident type, and a small orange accent create a modern interpretation of traditional barbering. The visual language is direct, tactile, and easy to apply across the shop and its channels.
03 / The marketing strategy
MAKE THE
NEXT STEP
MAKE SENSE.
Build the site around services, the shop experience, and a simple booking handoff. Support it with repeatable social formats that show detail, technique, and the atmosphere customers can expect.
04 / The design direction
THE DETAILS
DO THE WORK.
A strong wordmark leads the page. Large photographic crops sit beside a concise service menu, while a clear booking prompt appears at useful points in the journey.
05 / Proposed deliverables
- Wordmark and brand direction
- Service-menu website prototype
- Booking-platform handoff concept
- Appointment reminder artwork
- Social templates and photography direction
06 / Intended outcome
A CLEARER
WAY FORWARD.
The proposal aims to make the shop easier to recognize and appointments easier to explore. All business details and compositions are illustrative, with no claimed booking results.
Next concept
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